Pantone matching system (PMS) is a crucial tool of color standardization that predetermines the color of brands that are used in various printing processes and materials, and in various printing as well as printing localities across the globe. PMS has pre-mixed spot colors, unlike RGB, CMYK, or HEX color systems, and each spot color is assigned distinct numbers, rendering it colorless and removing color variation and color communication errors. Of course, to use PMS properly, one will need to have physical color guides, communicate with the suppliers properly, and learn the constraints of the digital color preview, and the most frequent errors are using only screen colors and using outdated guides. Through the adoption of good practices like requesting a print-out of evidence, ensuring that color references are updated, and the introduction of acceptable color tolerances, businesses will obtain professional and consistent outcomes to enhance brand awareness and minimize expensive errors in printing.